Showing posts with label Optimization. Show all posts
Showing posts with label Optimization. Show all posts

Sunday, May 1, 2011

Search Engine Optimization: Know Before You Go

Many companies decide on a whim to jump on the SEO bandwagon without really understanding the ramifications. While SEO is becoming more and more vital to a successful business model, there are many things that need to be considered before moving forward. Below are a few points to get the juices flowing.

Seems like a simple thing, but you need to know how SEO will fit into the overall marketing objectives of your company. What will it accomplish? What do you want it to accomplish? Don’t just do SEO because everyone else is doing it. Do it for a specific reason.


View the original article here

Content Marketing Optimization Session with Lee Odden – PubCon 2010

Scott Cowley

If content can be searched, it can be optimized.

What are your customers’ content preferences? How do they discover? Consume? Share? Create a profile of your audience(s).

Use tools to create personas of data

Demographic info from Quantcast, CompeteKeyword info from SEMRush, GoogleEngagement info from PostRankSocial network info from Flowtown, Rapleaf

Create an editorial spreadsheet to plan all content that includes:

TopicKeywordsMedia TypePlaces Repost/Repurpose Content (Newsletter, Slideshare)Places to Promote (Facebook, Twitter, etc)

The SEO Content Cycle

Create & promote optimized contentContent is noticed, shared, & visibility growsExposure attracts more subscribers, fans, friends, linksIncrease links and exposure grows search & referral trafficTraffic & community provides data that you can research, develop to further grow social networks for content & SEO

Repurposing Content Example

Upload video to YouTubeEmbed in a blog post with show notesPost screen shots from video to FlickrUpload images and text as a story in a PowerPoint or PDF, upload to .docstoc, Scribd, etc.

Takeaways

Develop & optimize content with customers personas in mindThink like a publisher and create an editorial planDevelop channels of distribution & social linksLeverage both web & social media analytics

View the original article here

Search Engine Optimization: Know Before You Go

Many companies decide on a whim to jump on the SEO bandwagon without really understanding the ramifications. While SEO is becoming more and more vital to a successful business model, there are many things that need to be considered before moving forward. Below are a few points to get the juices flowing.

Seems like a simple thing, but you need to know how SEO will fit into the overall marketing objectives of your company. What will it accomplish? What do you want it to accomplish? Don’t just do SEO because everyone else is doing it. Do it for a specific reason.


View the original article here

Wednesday, March 2, 2011

Content Marketing Optimization Session with Lee Odden – PubCon 2010

Scott Cowley

If content can be searched, it can be optimized.

What are your customers’ content preferences? How do they discover? Consume? Share? Create a profile of your audience(s).

Use tools to create personas of data

Demographic info from Quantcast, CompeteKeyword info from SEMRush, GoogleEngagement info from PostRankSocial network info from Flowtown, Rapleaf

Create an editorial spreadsheet to plan all content that includes:

TopicKeywordsMedia TypePlaces Repost/Repurpose Content (Newsletter, Slideshare)Places to Promote (Facebook, Twitter, etc)

The SEO Content Cycle

Create & promote optimized contentContent is noticed, shared, & visibility growsExposure attracts more subscribers, fans, friends, linksIncrease links and exposure grows search & referral trafficTraffic & community provides data that you can research, develop to further grow social networks for content & SEO

Repurposing Content Example

Upload video to YouTubeEmbed in a blog post with show notesPost screen shots from video to FlickrUpload images and text as a story in a PowerPoint or PDF, upload to .docstoc, Scribd, etc.

Takeaways

Develop & optimize content with customers personas in mindThink like a publisher and create an editorial planDevelop channels of distribution & social linksLeverage both web & social media analytics

View the original article here

Wednesday, October 27, 2010

Boeing Launches InFlight Optimization Services

Boeing is introducing new subscription-based services to help airlines save fuel and increase environmental efficiency.

The InFlight Optimization Services are designed to be implemented within current air traffic and airline operating procedures using existing communication channels. No regulatory changes and little to no new equipment is needed. The services, Direct Routes and Wind Updates, provide up-to-the-minute information to airlines and their flight crews, enabling adjustments en route to account for weather and air traffic control status.

"We are bringing to market easy-to-implement solutions to help our customers reach new levels of operational and environmental efficiency by reducing cost, fuel use and CO2 emissions," said Sherry Carbary, vice president of Flight Services, Commercial Aviation Services, Boeing Commercial Airplanes. "As part of our commitment to offer lifecycle solutions to our customers, we are now providing real-time flight efficiency advisories."

Direct Routes automatically alerts an airline's operations center and flight crew every time a simple, more fuel-efficient path opens up along the intended route of flight. To increase the likelihood of air traffic controller approval and to keep workload to a minimum, the advisories are pre-checked for traffic conflicts, wind conditions, established airspace constraints and other factors.

Initial Boeing projections show that Direct Routes can save more than 40,000 minutes of flight time per year for a medium-size U.S. airline - the equivalent of operating hundreds of flights that use no fuel and produce no emissions.

Boeing collaborated with NASA, Continental Airlines and Southwest Airlines in the development of Direct Routes to ensure operational viability and assess the benefits and shared details of the project and its findings with the U.S. Federal Aviation Administration (FAA). The service leverages NASA technology for advanced software algorithms.

Boeing's second InFlight Optimization Services offering, Wind Updates, increases fuel efficiency and improves aircraft performance by sending datalink messages directly to the flight deck with real-time, flight-customized wind information. These messages enable the airplane's flight management computer (FMC) to recalculate flight control inputs based on more accurate and precise information.

Currently, if flight crews obtain wind data prior to departure, that data can be as much as 12 to 20 hours old as a flight approaches its destination. Inaccurate and limited weather data can prevent airplanes from operating at optimum speeds, altitudes and trajectories. Wind Updates delivers a fleet-wide solution using existing onboard equipment and requiring minimal investment.

Boeing projects potential savings of 100 to 200 pounds (15 to 29 gallons or 55 to 111 liters) or more fuel for the descent portion of a typical single-aisle airplane flight and is conducting operational trials with KLM Royal Dutch Airlines and Alaska Airlines.

Both services will be available beginning in 2011.

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View the original article here