Sunday, May 1, 2011

Emirates to Increase Flights to Seychelles

Emirates is to increase services between Dubai and the Seychelles to seven flights per week. The additional flight, starting 4 November 2010, will operate on Thursdays and increase existing capacity by 16% per week per direction.

Flight EK 705 will depart Dubai at 02:30 and will arrive in Seychelles at 07:00. On the return journey, flight EK 706 will depart Seychelles at 08:30, arriving in Dubai at 13:00.

The service will be operated by an Airbus A340-500 aircraft, offering 12 seats in First class, 42 seats in Business Class and 258 seats in Economy.

In 2009, 157,541 tourists visited the Seychelles, the leading markets being France, Italy, Germany, UK, South Africa and Russia.

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Happy Birthday to Us!

Posted By WebAdvantage.net on Apr 6th, 2011

Today is Web Ad.vantage’s 13th birthday!  It’s hard to believe it has been thirteen years since we first opened our doors, and even harder to believe how much our industry has changed since then.  Since 1998, Web Ad.vantage has been providing clients with innovative digital marketing solutions and exceptional customer service.  It’s a winning formula we haven’t changed since we first began in this business, and one we’re quite sure is the reason we have continued to thrive as an agency for so long.

Agency president Hollis Thomases took the opportunity to thank the Web Ad.vantage team and its extended friends and family for helping to make Web Ad.vantage what it is today.

“I’m so grateful to you all for helping us get here, including those of you who are no longer here but still with us in spirit!  It’s been quite the ride so far, and if we’re lucky, maybe we’ll celebrate another thirteen more!”

—Hollis Thomases

We’re thrilled to be celebrating our thirteenth year, and are very much excited about what the future will bring!  If you’re curious about what we’ll be developing or keeping up with our news, we’d like to take this opportunity to invite you to join our email list.

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After Cancellation Notice, Offshore SEO Company Threatens Negative Reputation Management Campaign

Ash Buckles

A company received a smear campaign threat from its outsourced SEO firm because the firm knows Google’s algorithm improperly ranks negative results, which Google claims helps to show an impartial view of the Web.

Reference this e-mail and tell me if you’d rather hire offshore to save a few dollars or go with a reputable SEO company that can provide you with skilled SEO link builders and an on-going professional relationship.

This is in response to a request to cancel services for a month-to-month service offering:

negative online reputation campaign Click to Enlarge

The legal nature of these tactics is questionable in the United States, but hiring an offshore firm doesn’t provide you the same protection from a “Negative Reputation Campaign.”

It’s unbelievable that an SEO company would put its own reputation on the line with such an e-mail because a client has decided to go with another SEO firm. I’ve seen these tactics for more than a decade in both Web design/development and SEO, and its extremely unfortunate.

A couple weeks ago, Google tweaked their algorithm to penalize DecorMyEyes.com after the NY Times published an article discussing their alleged fraudulent business practices that resulted in supposed increased Google rankings.

Bottom line: Google took action! They need to continue that effort with sites like RipOffReport.com, ComplaintsBoard.com, Scam.com and other sites that obtain very high positions in the Google Search Engine Results Pages (SERPs) and seem to be favored by Google’s algorithm.

When searching for brand names, you often see negative complaints published on these URLs at the top of the SERPs. I would understand seeing these URLs with negative information showing up in the SERPs for searches like:

Brand name scamBrand name sucksBrand name complaintsBrand name problemsAnd other keyword combinations based around negative terms

But when a brand name is the sole keyword and a complaint site URL is showing up #2, there is most likely an imbalance of credibility with Google’s algorithm that gives the complaint site the advantage.

Keep in mind the backlink portfolio to the URLs listed do not warrant a #2 ranking, nor does Google agree that a similarly credible website should rank for every brand in the world with little more than a brand name displayed in a page title, header tag and content body. At least Google’s love affair with Wikipedia can be argued that Wikipedia’s deep pages obtain thousands of links individually and therefore deserve a top ranking.

What did I miss in this post and plea to Google to do the right thing? Please comment and share.

Tags: Offshore SEO Company, Online reputation, orm, Outsourced SEO, Reputation Management


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After Cancellation Notice, Offshore SEO Company Threatens Negative Reputation Management Campaign

Ash Buckles

A company received a smear campaign threat from its outsourced SEO firm because the firm knows Google’s algorithm improperly ranks negative results, which Google claims helps to show an impartial view of the Web.

Reference this e-mail and tell me if you’d rather hire offshore to save a few dollars or go with a reputable SEO company that can provide you with skilled SEO link builders and an on-going professional relationship.

This is in response to a request to cancel services for a month-to-month service offering:

negative online reputation campaign Click to Enlarge

The legal nature of these tactics is questionable in the United States, but hiring an offshore firm doesn’t provide you the same protection from a “Negative Reputation Campaign.”

It’s unbelievable that an SEO company would put its own reputation on the line with such an e-mail because a client has decided to go with another SEO firm. I’ve seen these tactics for more than a decade in both Web design/development and SEO, and its extremely unfortunate.

A couple weeks ago, Google tweaked their algorithm to penalize DecorMyEyes.com after the NY Times published an article discussing their alleged fraudulent business practices that resulted in supposed increased Google rankings.

Bottom line: Google took action! They need to continue that effort with sites like RipOffReport.com, ComplaintsBoard.com, Scam.com and other sites that obtain very high positions in the Google Search Engine Results Pages (SERPs) and seem to be favored by Google’s algorithm.

When searching for brand names, you often see negative complaints published on these URLs at the top of the SERPs. I would understand seeing these URLs with negative information showing up in the SERPs for searches like:

Brand name scamBrand name sucksBrand name complaintsBrand name problemsAnd other keyword combinations based around negative terms

But when a brand name is the sole keyword and a complaint site URL is showing up #2, there is most likely an imbalance of credibility with Google’s algorithm that gives the complaint site the advantage.

Keep in mind the backlink portfolio to the URLs listed do not warrant a #2 ranking, nor does Google agree that a similarly credible website should rank for every brand in the world with little more than a brand name displayed in a page title, header tag and content body. At least Google’s love affair with Wikipedia can be argued that Wikipedia’s deep pages obtain thousands of links individually and therefore deserve a top ranking.

What did I miss in this post and plea to Google to do the right thing? Please comment and share.

Tags: Offshore SEO Company, Online reputation, orm, Outsourced SEO, Reputation Management


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AirAsia and AirAsia X launch Promotion

AirAsia and AirAsia X have launched an ?Air Everywhere Sale? with special earlybird fares to some of the world?s best destinations in Malaysia, Singapore, Thailand, Indonesia, Cambodia, India, Brunei, China, Philippines, Bangladesh, Vietnam, Taiwan and the UK.

The booking period runs until 17 October 2010 for travel between 1 April and 11 August 2011.

?These are some of the hottest earlybird fares around,? AirAsia X Head of Commercial Darren Wright said. ?With some destinations including Langkawi, Singapore and Siem Reap costing around the same as a cocktail or even less at home, we expect these fares to fly out the door fast ... AirAsia X guests can now fly almost everywhere as we continue our rapid expansion across Asia and beyond.?

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Few Brave SEOs Conquered ‘Movember’

Dan Bischoff

To the chagrin of the rest of the office (and to their respective wives) seven of SEO.com’s best talent kept their upper lips away from the bite of a razor blade through Movember November — except for Christian. He’s the guy on the right with the weak-sauce ‘stache that he had to shave last week for some family photo. Seriously, priorities …

Anyway, the bold and brave souls called on their mustaches to power them for four weeks, and even made it through Thanksgiving without losing a turkey leg inside their grisly, nasty facial hair.

Nathan Blair (second photo down) won the Movember contest with his oily black handle bars. Cheers to you Nathan Blair, mustaches around the world are proud.

Tags: Movember


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Identifying and Combating Duplicate Content Issues

Kevin Phelps

Duplicate ContentA recent post by Paddy Moogan from Distilled about when to use a 301 redirect and when to use a Rel =Canonical got me thinking about all the possible ways we can fight duplicate content issues.

First, for those who are new into search marketing; a duplicate content penalty is a consequence that the Search Engines impose when they find large amounts of text that have been copied from other sources on the Web. Some would argue that the search engines are simply filtering you out of the SERP’s (search engine results pages) in effort to deliver more relevant, fresh content. Anyway you look at it, you won’t benefit from it, and therefore it’s a penalty in my eyes.

Duplicate homepages can be seen as individual pages, possibly discounting the merit that your true homepage has earned. If your site homepage can be viewed like the examples below, you may want to continue reading to correct the error.

http://www.example.com or http://example.com are both good, but it needs to be one or the other.
http://www.example.com/index or /home or /homepage needs to be corrected.

There is also the possibility that someone has outright stolen your content. If that content you created has already been crawled and established itself in Google’s index, odds are that thief isn’t going to benefit on the search engines. Ideally they’ll just get filtered out.

Creating dozens of versions of the same article to distribute to article sites/networks is a rather popular link building technique. While I won’t take a stance on its effectiveness, if you use an article that is already on your site and create numerous versions of it, it can come back to bite you because the search engines can still see the correlation between the original and the copies spread all over the Web. It’s quite possible it could even discount those included links further.

Some shopping cart content management systems can have different paths to get to the same product or category page. Why is this an issue? Well if those two different URLs are going to the same product, then it’s fair to say that those are duplicate pages.

However, if you have a blog and you’re worried about your different categories having duplicate content because of the different categories you posted it in; the Search Engines are keen to this and understand blogs. Also, the more posts you get in those categories, the more it’ll mix up that content preventing any sort of duplicate content problem. Same story with post snippets.

One way is to browse your site to see if you have any of the examples above. Another is to type your URL into Copyscape. Keep in mind that when you do this, it is only showing you the result for that exact page that you entered, not sitewide. Also, it will not return results of duplicate content that you have on the same URL that you submitted your query for.

First, the odds of you hurting from other people stealing your content isn’t very likely. Lookup SEOmoz.com in copyscape.com and you’ll see that there are pages of results but because they were the originators of the content, it’s not likely that they’ll be filtered out or receive any sort of penalty.

If you have content that other people have copied or stolen, you can try e-mailing the webmaster and kindly asking them to take it down. Chances of them responding aren’t very likely so the best thing you can do is probably just forget about it. People steal content left and right on the Internet, dwelling on it is just wasting your time when you’re probably not getting penalized from it anyway.

Luckily if you are getting penalized because you have duplicate pages, it’s on your end of things and it’s relatively easy to fix. If you have duplicate homepage problems locate your .htaccess file.

Add the following code to redirect all your www-URLs to the non-www URLs:

RedirectMatch: 301 ^(.*)$ http://domain.com RedirectMatch permanent: ^(.*)$ http://www.domain.com

You’ll need to replace “domain.com” with your URL as well as change whether you want everything to go to www or non-www.

If you need to get rid of your /index or /homepage page problems you’ll need to implement a simple 301 redirect. This will also need to be specified in the .htaccess file using the code below:

Redirect 301: /badurl.htm http://www.example.com/

Change the example URLs to make sense with your particular situation.

Redirect 301 /index http://www.example.com

For more clarification, it’s telling the site to permanently redirect your /index to http://www.example.com leaving you with a clean URL structure. Now, all your duplicate homepages should go to either http://example.com or http://www.example.com, whichever you preferred.

For example, if you have a product site that has more than one way of getting to the product, those duplicate URLs could be hurting each other. For example:

http://www.site.com/ipods/skins/blue-ipod-covers vs. http://www.site.com/skins/ipods/blue-ipod-covers

Same page, different URLs. In this instance, using a rel=canonical tag is in your best interest. Using it will tell the major Search Engines that the page that copies your other page should be treated as one in the same. For example:

If http://www.site.com/ipods/skins/blue-ipod-covers isn’t the correct page, and you would rather have http://www.site.com/skins/ipods/blue-ipod-covers be the main page, you’d want to put a rel=canonical tag on http://www.site.com/ipods/skins/blue-ipod-covers. This way the Search Engines understand that it’s a user-generated duplicate page and that you want all the links and other metrics to be directed towards the right page. No longer will the search engines be confused on which page to display or give credit too.

Using the rel=canonical tag is an alternative to programming a 301 redirect. A 301 redirect is still the preferred way to guarantee the search engines understand your intent to move content from one URL to another.

In addition to fixing potential duplicate content issues, treating the two separate pages as one can help any keyword cannibalization that could be going on.

Tags: canonical tag, duplicate content


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