Jetstar to Codeshare with American Airlines

Jetstar has launched an interline agreement with American Airlines and is aiming to commence a codeshare partnership exclusively for Jetstar?s expanding New Zealand presence.

Delivering enhanced customer access and travellers from the United States across Jetstar?s growing Australian and New Zealand flight networks (JQ), the now operable interline and ticket settlement agreement builds on Jetstar?s growing base of 14 established interline airline partners that include Qantas, Air France/KLM, Etihad, Japan Airlines and Air Calin.

On Jetstar?s New Zealand domestic network a future American Airlines code will be placed on Jetstar domestic NZ services between Auckland, Christchurch, Wellington and Queenstown across five routes totaling up to 116 weekly return flights.

The Jetstar-American Airlines codeshare agreement for New Zealand domestic services represents the low cosy carrier?s third codeshare agreement - and a first with a US based carrier - alongside existing arrangements with Qantas and Japan Airlines.

?Our proposed codeshare agreement with American Airlines will enable its customers to combine travel on Jetstar, American Airlines and other codeshare carriers such as Qantas as part of a single booking,? said.Jetstar Group Chief Executive Officer Bruce Buchanan. ?The US is both Australia and New Zealand?s third largest international tourism market in terms of visitor arrivals, and worth more than NZ$530 million to the NZ economy alone each year ... It is through such innovative arrangements that deliver real ways to grow this market even further and demonstrate our strong long term commitment to the New Zealand tourism industry.?

Both commercial arrangements will allow a combination of Qantas services via Los Angeles-Auckland, (which also holds an American Airlines code) and onwards throughout New Zealand with Jetstar.

Jetstar remains ticketless for non-interline transactions through the GDS, while interline itineraries are e-ticketed on the stock of Jetstar?s interline partners.

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Turkish Airlines Takes Delivery of First Boeing 777-300ER

Turkish Airlines has taken delivery of its first Boeing 777-300ER.

The milestone delivery marks many firsts for the airline. The new airplane is Turkish Airlines' first 777 directly purchased from Boeing and the first of 12 777-300ERs Turkish Airlines has on order with Boeing from 2009. The aircraft is also the first to feature Turkish Airlines' new "Comfort Class" cabin.

"Turkish Airlines continues to grow as a global airline with the 777 helping us to expand into new markets in Asia and the Americas," said Hamdi Topcu, Chairman of Turkish Airlines. "The addition of new Boeing 777-300ERs exemplifies our commitment to delivering high quality service and comfort to our passengers, while enabling us to continue our profitable growth."

The 777-300ER brings new twin-engine efficiency to the airline's long-haul fleet. The airplane is powered by General Electric GE90-115BLs, the world's largest and most powerful commercial jet engines.

With this delivery, Boeing is scheduled to deliver four additional 777-300ERs to Turkish Airlines by the end of 2010.

The Boeing 777-300ER can seat up to 365 passengers in a three-class configuration and has a maximum range of 7,930 nautical miles (14,685 km).

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Manchester United and Turkish Airlines Launch New Advertising Commercial

Manchester United recently signed a new three and half year deal with Turkish Airlines for a state of the art TV ad which unveils the airline?s new business class concept.

Starring famous players including Edwin van Der Sar, Wayne Rooney and Patrice Evra, the commercial depicts the luxury and comfort enjoyed by Turkish Airlines passengers and the surprise ending involves an appearance by Manchester United legend and global football icon Sir Bobby Charlton.

Directed by Marco Grandia the commercial, aptly dubbed ?Football on Air?, was filmed in the ?Manchester Studio? at Media City?s Pie Factory.

The shoot involved building a full sized passenger jet and the production crew spent a further three weeks preparing for the shoot which took two days to film. The talents of more than 115 people were involved in creating the ad which will air in 80 countries around the world. Demonstrating the playing wizardry of the United team mates the ad demonstrates the brand synergy between Manchester United and their global travel partner.

Sir Bobby was delighted to get involved on the day, and said, "For me Manchester United will always be the greatest football club in the world. The partnership with Turkish Airlines brings fans all around the world closer to the Club which is fantastic news."

Manchester United Commercial Director, Richard Arnold, added, ?Turkish Airlines are the perfect airline partner for Manchester United. It is an ambitious, innovative and truly global brand."

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Royal Brunei Airlines to Launch Flights to Melbourne

The city of Melbourne in Australia will be part of the Royal Brunei Airlines network from 29 March 2011.

A four-time weekly service will be introduced in which Royal Brunei Airlines will depart Bandar Seri Begawan to Melbourne on Tuesday, Wednesday, Friday and Saturday.

With the addition of Melbourne, Royal Brunei will fly 14 times weekly to three cities in Australia.

Royal Brunei Airlines Executive Vice President of Commercial & Planning, Riaz Moiz, said, ?With the launch of the Melbourne flights, Royal Brunei Airlines will be able to meet demand for seats to Melbourne from across our Asian and UK networks, while also expanding our presence in Australia. Trade links between the two countries will also be enhanced. The additional of Melbourne is another positive step towards establishing Brunei as a competitive hub in the Asia Pacific region.?

Melbourne Airport Chief Executive Officer, Chris Woodruff added, ?The importance of direct international air services to Melbourne and Victoria cannot be overstated. South-East Asia is one of Victoria's fastest growing markets and Royal Brunei Airlines' services will enable tourism and trade opportunities to be further developed. This is great news for Victorians, whether they are travelling to the Sultanate of Brunei, holiday destinations in Borneo's Sabah and Sarawak, or onwards to Royal Brunei Airlines' network throughout Asia, Europe and the Middle East.?

Located in the state of Victoria and best known for being the cultural capital of Australia, Melbourne is also a centre for commerce, education, entertainment and sports. Visit Melbourne and experience a wide range of activities, attractions and excitement for the whole family.

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